Natural Tocotrienols Market Size, Share & Industry Analysis, By Application (Food Additives, Cosmetics and Personal Care Products, Pharmaceutical & Dietary Supplements, and Animal Feed), and Regional Forecast, 2024-2032

The global natural tocotrienols market size was valued at USD 91.83 million in 2023. The market is projected to grow from USD 97.29 million in 2024 to USD 177.63 million by 2032, exhibiting a CAGR of 7.82% during the forecast period. North America dominated the natural tocotrienols market with a market share of 48.15% in 2023.

Natural tocotrienols are a group of compounds that are part of the Vitamin E family, similar to tocopherols but with distinct structural differences. Tocotrienols are found in various natural sources, including palm oil, rice bran oil, barley, and wheat germ. They are known for their potential health benefits, including potent antioxidant properties, cholesterol-lowering effects, and possible anticancer activities. The global natural tocotrienols market is poised for robust growth, fueled by health trends, increased consumer interest in natural products, and expanding applications across various industries. As ongoing research on this compound continues to unveil new health benefits and applications, the demand for tocotrienols is expected to rise, making it a significant segment within the broader natural Vitamin E market.

The industrial demand for tocotrienols varied significantly during the COVID-19 pandemic. As demand for beauty products such as sunscreen lotions declined, their industrial demand in the beauty and cosmetic industry also declined. However, the demand for such products in pharmaceuticals and dietary supplements increased significantly during the period, leading to a positive impact on the overall market growth of tocotrienols.  

Natural Tocotrienols Market Trends

Increasing Focus on Sustainability to Influence Market Growth

The increasing focus on sustainability is significantly fueling growth in the global natural tocotrienols market, particularly within the cosmetics and personal care sectors. Consumers are increasingly aware of the environmental impact of their purchases and are seeking products that are effective and also sourced responsibly. Tocotrienols, which are derived from natural sources, such as palm oil and rice bran, align well with this demand for natural ingredients. Innovations in extraction technologies have made it easier and more cost-effective to obtain tocotrienols from natural sources. For instance, in June 2024, Sabah-owned Sawit Kinabalu, through its subsidiary Kunak Lipids Sdn Bhd, improved its tocotrienols production to extract them from palm oil waste on a large scale. The company's large-scale production is aligned with the government's vision to foster environmental and economic sustainability in Sabah.

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Natural Tocotrienols Market Growth Factors

Increasing Demand for Natural and Functional Food Ingredients in Nutraceutical and Dietary Supplement Sectors to Support Market Growth

The increasing awareness among consumers about the link between diet and health has led to a surge in demand for functional foods and nutraceuticals. Consumers are becoming more conscious about the ingredients in their food. They are seeking out products with natural ingredients that offer additional health benefits beyond basic nutrition. This factor is driving the demand for functional ingredients, such as tocotrienols, derived from natural sources, such as palm oil, rice bran, and annatto seeds. Tocotrienols offer many health benefits and unique biological effects, including promoting liver health. According to the study by PhytoGaia, a supplier specializing in palm tocotrienols and tocopherols, tocotrienols antioxidant properties are up to 60 times more potent than the regular d-alpha tocopherol form of vitamin E. This new study emphasized the potential value of tocotrienols as natural phytonutrients for developing dietary supplements aimed at various health benefits, including liver health.

Growth of Cosmetics and Personal Care Industry to Fuel Demand for Tocotrienols

Consumers are more inclined toward products that promote overall wellness, which includes skincare and beauty products enriched with tocotrienols. This trend, combined with growing awareness of the health benefits associated with tocotrienols, is fueling demand for their use in cosmetics and personal care items. In cosmetics, tocotrienols are primarily used as ingredients in skincare products due to their potential benefits for skin health and wellness and their anti-aging properties. Continuous investment in research and development by key players is leading to the introduction of innovative tocotrienol formulations. According to the National Center for Biotechnology Information study, tocotrienols have potent antioxidant activity, and therefore, their supplementation may efficiently protect skin from aging.

RESTRAINING FACTORS

Strict Regulations Governing Approval and Use of Tocotrienols to Present Significant Hurdles for Market Growth

Tocotrienol products must adhere to various standards and requirements set forth by regulatory organizations in different countries and regions. Moreover, differences in regulatory frameworks, approval processes, and permitted applications make it challenging for manufacturers to develop and sell tocotrienol products across multiple global markets. Furthermore, navigating regulatory approval processes can be expensive and time-consuming for manufacturers. This discourages them from investing in tocotrienol research and development, hindering innovation and product diversification and further hampering the global natural tocotrienols market growth.

Natural Tocotrienols Market Segmentation Analysis

By Application Analysis

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Pharmaceutical & Dietary Supplements Segment to Lead Market Due to its High Protein Content and Affordability

Based on application, the market is classified into food additives, cosmetics and personal care products, pharmaceuticals & dietary supplements, and animal feed.

The pharmaceuticals and dietary supplements segment is expected to hold the major share of the global natural tocotrienols market. The growth is attributed to the rising demand for tocotrienols in dietary supplements, where they are recognized for their antioxidant properties and potential health benefits, including cardiovascular health support and cholesterol management. The increasing prevalence of chronic diseases and a growing emphasis on preventive healthcare are further propelling this demand. Moreover, multiple research studies are also going on to understand the untapped benefits of using tocotrienols for cardiovascular and cancer pharmaceuticals. Hence, the demand for such ingredients in the manufacturing of dietary supplements and pharmaceuticals is expected to increase.

The cosmetics and personal care products segment is expected to grow significantly in the forecast period. The cosmetics industry also plays a crucial role, as tocotrienols are used for their skin health benefits, including anti-aging properties and protection against UV damage. The demand for natural ingredients in personal care products is driving interest in tocotrienols.

The food additives segment is expected to grow moderately in the forecast period. The use of tocotrienol for food fortification is growing and research is being conducted to ensure that the products are safe for human consumption. Moreover, favorable regulatory guidelines that allow the use of tocotrienols as a food additive, also help to encourage manufacturers to use such ingredients for food and beverage manufacturing, thus supporting the market's growth. For instance, on March 13^th, 2024, the National Health Commission of the People's Republic of China (NHC) permitted the use of tocotrienols as a food additive.

REGIONAL INSIGHTS

The market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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The North American market size was valued at USD 44.22 million in 2023 and accounted for the highest market share in 2023 globally. The high incidence of chronic diseases in the U.S. and Canada, such as cardiovascular diseases and metabolic syndromes, has led consumers to seek natural health solutions. Consumers in such countries continue to prioritize health and nutrition and are increasingly investing in food and beverages fortified with vitamins, minerals, and other nutrients. As per reports published by Healthfocus International, around 67% of the consumers contacted for the study are investing more in their health and well-being now than they did a year ago. This has positively influenced the growth of the functional/fortified food and beverages market. Continuous research and development efforts are focused on enhancing extraction methods and discovering new therapeutic applications for tocotrienols. This innovation is likely to lead to a broader range of products available to consumers, further driving demand.

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The European market is expected to grow at a high CAGR over the forecast period. The expansion of the functional foods market is significant, with tocotrienols being incorporated into various food products, such as fortified beverages, snacks, and dairy items. This trend is fueled by consumer preferences for healthier options that provide additional health benefits. Moreover, the demand for natural and organic cosmetic ingredients is increasing rapidly in the European market. The region is one of the leading cosmetics markets globally. As per the reports published by the Centre for the Promotion of Imports from developing countries, the cosmetics market grew by 13% in the last five years, amounting to USD 92.53 billion in 2022. Consumers are increasingly seeking out tocotrienols as a natural alternative to synthetic antioxidants, which is contributing to market growth.

The market for natural tocotrienols in Asia Pacific is expected to grow significantly, driven by the rising demand for natural health products. Moreover, the growing elderly population in countries such as China and Japan is creating a demand for products that promote health and well-being. Tocotrienols are seen as a potential answer, with applications in managing age-related conditions. The consumption of palm oil in the Asia Pacific region significantly impacts the availability of tocotrienols, primarily due to palm oil being one of the richest natural sources of these compounds. Countries such as Malaysia and Indonesia are major palm oil producers, which are rich sources of tocotrienols. The easy availability of raw materials for producing palm-based tocotrienols is further driving market growth in the region.

South America represents emerging markets for the global market, with countries such as Brazil and Argentina. The region is witnessing an increasing emphasis on preventive health measures, which drives the demand for tocotrienols due to their potential health benefits, including antioxidant properties, cholesterol reduction, and neuroprotective effects. This awareness is particularly significant in managing chronic diseases and promoting overall wellness. According to the Institute for Health Metrics and Evaluation, around 29% of the Brazilian population over the age of 20 were obese in 2020, which was up by 15% in 2000, representing a sharpest increase in any country worldwide. As a potent antioxidant, tocotrienols are gaining recognition for their potential to support cardiovascular health and improve skin health. This factor is driving their use in cosmetics and nutraceuticals in the region.

The tocotrienols market in the Middle East & Africa is relatively smaller than other regions. However, it is still expected to contribute to the overall growth of the global tocotrienols market. Nowadays, there is a growing demand for natural and organic products among consumers, driven by increasing health consciousness and awareness of the benefits associated with natural ingredients. This trend has led to a surge in the popularity of tocotrienols, which are derived from natural sources, such as palm oil and annatto, as consumers seek alternatives to synthetic ingredients in dietary supplements, cosmetics, and functional foods. Moreover, rapid urbanization and increasing disposable income in the Middle East & Africa contribute to the growth of the tocotrienols market, as consumers have more purchasing power for nutritional supplements and health products containing tocotrienols.

KEY INDUSTRY PLAYERS

Key Industry Players Launching New Products to Gain Higher Market Share

The global market exhibits a fragmented structure with a mix of large established players and smaller regional companies. The market is expected to continue to consolidate in the future as smaller companies are acquired by larger ones or companies which go out of business due to tough competition. These major players are coming up with an innovative range of products that meet the growing market demand. In October 2022, PhytoGaia launched two tocotrienol-based natural ingredients named "TocoGaia" and "STGaia" in the U.S. Each of these ingredients is sourced from natural palm oil that can be used in the pharmaceutical and dietary supplement industry.

LIST OF TOP NATURAL TOCOTRIENOLS COMPANIES:

• American River Nutrition, LLC. (U.S.)


• BGG World  (Switzerland)


• KLK OLEO (Malaysia)


• Fuji Chemical Industries Co., Ltd. (Japan)


• Xi'an Healthful Biotechnology Co., Ltd (China)


• Yichun Dahaigui Life Science Co., Ltd (China)


• ExcelVite Sdn. Bhd. (ExcelVite) (Malaysia)


• Musim Mas Group (Singapore)


• New Max Industrial (Brazil)


• Sunfed (New Zealand)

KEY INDUSTRY DEVELOPMENTS:

• May 2024: BGG, one of China's foremost suppliers of premium branded ingredients, established a new global headquarters in Switzerland. The strategic move was made as a major restructuring plan, which is expected to support the production of natural tocotrienol.


• April 2024: KLK OLEO/ Davos Life Science showcased its products at Vitafoods Europe, a leading annual event for the global nutraceutical industry. At this year's Vitafoods Europe, the company mainly featured DavosLife E3 Tocotrienols for beauty from within applications as well as other product ranges.


• February 2024: Avantsar Sdn Bhd, a part of Malaysia-based Sarawak Oil Palms Group, launched its AvantHealth brand, which includes oral health supplements and skincare products that are enriched with Vitamin E Mixed tocotrienols. The soft gel capsules contain around 200 mg of total tocotrienols per capsule.


• November 2023: Muslin Mas launched four new oil palm varieties with potential yields of over 10 tons of total oil/hectare, nearly three times higher than the industry average of 3.25 tons of CPO/hectare. The oil derived from these palm varieties can be used to produce tocotrienols.


• February 2022: Orah Nutrichem Pvt Ltd., one of the leading manufacturers of Natural Vitamin E in India, launched ORAH Vit E, a tocotrienol-based natural antioxidant. The new ingredient has been certified by ECOCERT and Halal and is widely used in the cosmetic products and food industry for nutritional and nourishment benefits.

REPORT COVERAGE

The global market research report includes quantitative and qualitative insights into the market. This global natural tocotrienol market report also offers a detailed regional analysis of the market sizes, market statistics, market trends, regional market forecast, global natural tocotrienols market value, and market rate for all possible market segments. This market analysis report provides various key insights on the market, an overview of related markets, the competitive landscape, recent industry developments, such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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