Stationery Products Market Size, Share & COVID-19 Impact Analysis, By Type (Paper Products, Writing Instruments, Art & Craft, and Others), By Application (Residential and Commercial), By Distribution Channel (Offline and Online), and Regional Forecast, 2023-2030

The global stationery products market size was valued at USD 145.02 billion in 2022 and is projected to grow from USD 151.46 billion in 2023 to USD 213.11 billion by 2030, exhibiting a CAGR of 5.00% during the forecast period. Asia Pacific dominated the stationery products market with a market share of 36.8% in 2022.

Stationery items/products are utility items for daily use at homes, schools, or offices. These items include notebooks, pens, scissors, highlighters, crayons, and colors. At a macro level, the increasing number of offices and educational centers globally drives product demand. At the micro level, the increasing adoption of innovative stationery items positively influences the global market trends.

COVID-19 IMPACT

Global Market Suffered During COVID-19 Pandemic Due to Closure of Offline Retail Outlets

The COVID-19 pandemic led to the closure of educational facilities, offices, and other commercial buildings, negatively impacting the market growth. The COVID-induced lockdowns across countries caused a significant shift from offline to online teaching in schools and educational institutes, reducing the need for stationery products and impacting the market size. Moreover, the pandemic led to a rise in the adoption of work-from-home culture. The persistence of this trend, even in the post-pandemic period, hampered the product sales in offices. The lockdown also resulted in the closure of all retail shops, disrupting the supply chain operations and negatively influencing the global stationery products market share.

Stationery Products Market Trends

Growing Preference for Eco-Friendly Stationery Products to Boost Market Growth

The rising consumer preference for eco-friendly stationery items featuring plastic-free and recycled items is an emerging trend within the stationery items category worldwide. In this respect, the increasing adoption of paper-based products made from sustainable alternatives such as bamboo and sugarcane for everyday use increases the global market growth rate.

Moreover, innovation-centric companies such as Earth Greetings, Onyx and Green, Botanical PaperWorks, and Stabilo offer sustainable products, including notebooks, journals, and pencils. These companies also minimize the use of harmful chemicals and optimize their manufacturing processes to accelerate product sales. Prominent market players introduce new and innovative products made of sustainable materials to increase sales. For instance, in April 2021, BIC USA Inc., a stationery product manufacturer, launched a full range of eco-friendly products featuring 50% recycled plastic.

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Stationery Products Market Growth Factors

Rising Number of Art Schools to Propel Global Market Growth

The growing number of independent art institutes and art galleries in North American and European countries boosts the market growth. According to Cass Art's (a U.K.-based art material supplier) article published in 2021, Europe had 55 top art universities, followed by North America. These universities generate a significant product demand every year, favoring global market expansion. Furthermore, the rising interest in educational arts and crafts programs boosts the global market growth.

Several state governments promote the stationery items industry by opening new galleries. For instance, in November 2023, the West Bengal government (Indian state) announced its plan to establish art galleries across 22 districts to promote local artists' work.

Rising Product Sales through E-commerce platforms to Favor Market Expansion

The rising popularity of online/e-commerce platforms for stationery items is attributable to the evolving consumer preferences for online stationery shopping and the increased number of online retailers selling stationeries. Furthermore, the COVID-19 pandemic increased the popularity of e-commerce/online shopping platforms, including Amazon and eBay, amplifying market growth.

Various retailers boost online product sales by offering special discounts for students. For instance, retailers such as Ryman, a U.K.-based stationery company, have an online shop that offers special discounts and sells a wide range of stationery, including office supplies, art & craft materials, and other stationeries for commercial and residential applications.

RESTRAINING FACTORS

Rapid Digitization in Schools and Colleges May Hamper Market Growth

Rapid digitization in schools and art institutes across countries impedes the demand for stationery items. Moreover, the increasing trend of paperless transactions in offices significantly restricts market growth, given the reduced demand for these products. Technological advancements in the education sector can further negatively influence the global market growth.

Stationery Products Market Segmentation Analysis

By Type Analysis

Increasing Demand for Paper Products to Drive Segment Growth

Based on type, the global market is categorized into paper products, writing instruments, art & craft, and others.

The paper products segment dominates the market due to the increasing demand for paper items across residential applications, offices, schools, and other educational institutes. Key brands, including Navneet and Faber Castell focus on enhancing the quality of paper products to achieve product differentiation.

The writing instruments segment is likely to witness the fastest growth rate throughout the forecast timeframe due to the expansion of the global education industry. The rapidly increasing literacy rate is also a significant factor boosting product demand.

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By Application Analysis

Increasing Number of Residential Units Propelled the Product Demand, Fostering Segment Growth

Based on application, the global market is segmented into residential and commercial.

The residential segment dominated the global market in 2022 backed by significant growth in number of households worldwide. Stationeries such as scissors, tape, glue, notepads, pens, and diaries are typically used among households every day, fueling the product demand across countries.

The commercial sector includes offices and educational institutes that regularly use stationery items for everyday business, such as printing papers, tapes, pens, paper clips, and files. The rapidly growing commercial sector will likely favor global market expansion in the coming years. This segment is forecast to grow at a CAGR of 5.17% from 2023 to 2030.

By Distribution Channel Analysis

Offline Segment Dominate Due to Tactile Experience of Buying the Product

The distribution channel segment includes offline and online in the global market.

The offline segment, which includes sales channels such as convenience stores, specialty stores, and hypermarkets dominates the global market. Offline shopping is considered traditional due to the tactile experience provided by the channel, a key factor driving stationery item sales and increasing the popularity of offline distribution channels.

The online segment is the fastest-growing due to the increasing consumer need for convenience and the availability of a more comprehensive selection of stationery items at competitive prices.

REGIONAL INSIGHTS

Geographically, the global market is divided into North America, Europe, the Asia Pacific, South America, and the Middle East & Africa.

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The Asia Pacific market is set to dominate throughout the forecast timeframe. The rapidly expanding working population and the increasing number of educational institutes in China, Japan, and India are poised to drive the regional market growth over the forecast period.

North America is one of the prominent markets and is expected to register steady growth in the coming years, owing to the rising number of art institutes. The growing demand for paper products, writing instruments, and other stationeries for office use also fuels the regional market growth, notably in the U.S.

Europe is one of the major markets due to the growing number of art institutes. The emerging trend of sustainable stationery products made with eco-friendly materials will encourage new players' entry into domestic European markets, notably Germany and France, in the foreseeable future.

Stationery product sales across the South American and the Middle East & African markets are forecast to witness positive growth in the near term. The rising demand for office supplies due to urbanization and the increasing working population in Middle Eastern and South American countries further propels the regional market growth.

List of Key Stationery Products Market Companies

Key Players Launch New Products to Stay Competitive

The global market is highly fragmented, with numerous medium and large players operating across domestic and international markets. Stationery manufacturers focus on product differentiation by introducing new and innovative products for various end users. In addition, various prominent industry participants, including Navneet Faber Castell, increase their online presence through e-commerce websites and social media platforms to accelerate its sales.

LIST OF KEY COMPANIES PROFILED:

• Faber Castell (Germany)


• Kokuyo Camlin (India)


• 3M (U.S.)


• Rifle Paper Co. (U.S.)


• Reynolds (New Zealand)


• Staedtler (Germany)


• Schwan Stabilo (Germany)


• ITC Classmate (India)


• Navneet (India)


• Muji (Japan)

KEY INDUSTRY DEVELOPMENTS:

• July 2023: Kokuyu Camlin, a Japanese stationery company, revamped its packaging for stationery items to cater to consumer demand by displaying the excellence of its products through brand-new packaging.


• June 2023: Papier, a U.K.-based e-commerce stationery brand, launched in Anthropologie, a retail company. The launch features an exclusive collection of stationery items from Papier in the stores.


• January 2022: Hachette U.K., a French publisher, acquired Paperblanks, a Canada-based stationery product manufacturer.


• October 2021: Berger Paints Bangladesh Ltd. (BPBL) announced the launch of Berger Artista, the company’s first-ever acrylic paint for artists. The paints are available in seven shades and can be used by children.


• June 2021: Derwent, a U.K.-based stationery product manufacturer, launched Chromaflow color pencils at various retail stores and online websites. The color pencil line is available in a set of 12 and 24, which can be used for sketching and drawing.

REPORT COVERAGE

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The market report analyzes the market in-depth and highlights crucial aspects such as prominent companies and product types. Besides this, the research report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

Report Scope & Segmentation