WebRTC Market Size, Share & Industry Analysis, By Solution (Voice Calling & Conferencing, Messaging & File Sharing, Video Calling & Conferencing, and Others), By Deployment Mode (On-premises and Cloud-Based), By Enterprise Type (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Vertical (BFSI, Healthcare, Media & Entertainment, IT & Telecom, and Others), and Regional Forecasts, 2024-2032

The global WebRTC market size was valued at USD 5.20 billion in 2023. The market is projected to grow from USD 7.03 billion in 2024 to USD 94.07 billion by 2032, exhibiting a CAGR of 38.3% during the forecast period.

Web Real-time Communication is a free, open-source, and cost-effective technology that enables applications to work on top of an open standard. It allows developers to build voice and video communication solutions and supports voice, video, and generic data to be sent between peers. In addition, this technology enables real-time data transfer without the requirement for custom interfaces, additional plugins, or special software for browser integration. 

The WebRTC (Web Real-time Communication) market growth is mainly driven by the growing demand for real-time communication, the proliferation of smartphones, and the rising trend of remote work. According to the "State of Remote Work 2023" survey report by Buffer, around 82% of respondents stated that they are working from home compared to 69% in 2022. In addition, an Owl Labs survey in 2022 showed that around 87% of remote and hybrid workers preferred video conferencing for better engagement and understanding. For working-from-home practice, video conferencing tools are the most important, as these tools play a major role in collaboration and checking in with people. It is one of the most used technologies for video conferencing as it enables real-time, peer-to-peer communication directly through web browsers.

The COVID-19 outbreak increased the adoption of Web Real-time communication. During this period, live video conferencing and other WebRTC applications became beneficial in enabling remote communication across various sectors, including education, IT, and healthcare.

IMPACT OF GENERATIVE AI

Integration of AI with Real-Time Communication to Propel Market Growth

The integration of web real-time communication with Artificial Intelligence (AI) is an example of innovation that is changing how people exchange information and interact. Through this integration, communication technology unlocks new potential and enhances user experience. With a capability for learning and adaptation, AI greatly enhances web real-time communication applications. AI algorithms can optimize call routing, cutting down on wait times and improving service quality by analyzing user data and preferences. 

By integrating AI-powered speech recognition and translation services with web real-time communication, accessibility is improved and language barriers are removed from international communication. AI is changing customer service and telehealth consultations by allowing capabilities, such as emotion recognition, sentiment analysis, and engagement assessment through real-time analysis of audio and video data. However, integrating AI with web real-time communication presents unique challenges that require thorough preparation to maximize efficiency and user experience.    

WebRTC Market Trends

Growing Popularity of Live-Video Content to Augment Market Growth

As per the "State of Streaming Q1 2022" report by Coviva, live stream viewing minutes increased by around 10% in Q1 2022 compared to Q1 2021. Asia (excluding China) showed explosive growth, by 172%. Another survey shows that around 92% of internet users watch digital videos, and 27% watch live-streaming videos weekly. The demand for web real-time communication is significantly increasing alongside the rapid growth of live streaming. It has emerged as a crucial underlying technology for interactive live-streaming applications, such as online betting, bidding, and video conferencing. It is the only streaming protocol that can deliver media with the lowest latency of less than 500 milliseconds. Additionally, users can view the streams without downloading any additional apps or plugins due to native browser compatibility.

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WebRTC (Web Real-time Communication) Market Growth Factors

Rise of Remote Communication Coupled with Proliferation of Mobile Devices to Fuel Market Growth

The rise of remote working has significantly changed the landscape of business communications, highlighting the need for efficient virtual communication tools and strategies. Real-time communication tools, such as web real-time communication, are becoming more and more prevalent as remote work, virtual events, and online learning become more common.

In addition, the proliferation of mobile devices is another major factor driving the market’s growth. According to “The Mobile Economy 2023” report by GSMA, mobile technologies and services contributed 5% of the world GDP, and around 5.4 billion people across the world subscribed to a mobile service by the end of 2022. With the proliferation of mobile devices, there is a rising need for mobile-friendly communication solutions, such as web real-time communication, due to its seamless compatibility with web browsers.

RESTRAINING FACTORS

Scalability Challenges Coupled with Complexity to Limit Market Growth

WebRTC is effective for one-on-one or small-group conversations. However, it can be difficult when scaling up and anticipating a large number of consumers. Its peer-to-peer architecture may strain servers, resulting in problems with performance and affecting user experience. Although it does provide certain customization options, developers who want total control over the features of their applications may find that web real-time communication may not fully satisfy their demands.

WebRTC setup and configuration are comparatively complex, particularly for those who are unfamiliar with the technology. This intricacy could deter certain users from attempting it or lead to configuration errors that negatively affect the user experience.

WebRTC Market Segmentation Analysis

By Solution Analysis

Video Calling & Conferencing Segment to Lead Owing to its Rising Demand and Seamless Functions

By solution, the market is segmented into voice calling & conferencing, messaging & file sharing, video calling & conferencing, and others.

The video calling & conferencing segment is predicted to hold the highest WebRTC market share during the forecast period. Web real-time communication offers the required APIs and protocols to set up direct connections between users, enabling them to communicate better. This technology is increasingly used in a broad range of applications, including online gaming, telehealth services, and video conferencing platforms for real-time communication. 

The messaging & file sharing segment is anticipated to record the highest CAGR during the forecast period owing to reliability and security offered by web real-time communication framework. It comes with built-in security protocol, ensuring files and messages security. Developers can incorporate file sharing features by breaking down files and sending them over data channels. Web real-time communication enables peer-to-peer file transfers without the requirement for intermediate servers.

By Deployment Mode Analysis

Cloud-based Web Real-time Communication Solution to Dominate with its Increasing Adoption

Based on deployment mode, the market is divided into on-premises and cloud-based. The cloud-based solutions segment is expected to dominate the market share and depict the highest CAGR during the forecast period as this approach allows organizations to leverage the scalability, flexibility, and accessibility offered by cloud computing. Businesses can cut costs and effectively integrate data with existing systems using cloud solutions. Cloud-based solutions often provide built-in security features, including encryption for data in transit and authentication mechanisms to provide safe communication between peers. 

On-premises deployment is highly suitable for organizations dealing with sensitive data. This deployment mode offers full control over the implementation, enabling extensive customization to address specific business requirements.

By Enterprise Type Analysis

SMEs Strong Growth is Credited to its Strong Adoption and Increased Digitalization

Based on enterprise type, the market is divided into Small and Medium-Sized Enterprises (SMEs) and large enterprises. SMEs are predicted to grow at the highest CAGR during the forecast period. Rapid digitalization has a substantial impact on SMEs and offers lucrative growth opportunities. Web real-time communication adoption allows SMEs to cut costs, integrate real-time communication features, and improve customer engagement.   

The largest market share is expected to be held by large enterprises due to the scalability and integration flexibility. Large businesses require communication tools that can scale to support the large number of users worldwide. WebRTC’s scalability makes it possible for large scale deployments without hampering performance.

By Vertical Analysis

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IT & Telecom to Lead Favored by the Mounting Demand for Real-time Communication by the Sector

Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, IT & telecom, and others.   

IT & telecom is expected to account for the largest market share during the forecast period. Web real-time communication plays a crucial role in driving innovation and transformation within the IT and telecom sector. For businesses without a conferencing solution, a native Web Real-time Communication MCU (multipoint control unit) can be used to create multi-party video conferences directly from web browsers. Telecom companies can offer this solution as a service. Users can join a video room on a web server by clicking on a link. Corporate users can be provided with additional features such as polling, screen sharing, document sharing, attendance control, permission control, and others.

The healthcare segment is expected to show the fastest CAGR during the forecast period. Web real-time communication is increasingly being adopted in this sector owing to its ability to deliver secure and real-time communication between patients, healthcare professionals, and caregivers. Additionally, healthcare providers can offer virtual consultations and diagnosis remotely.

REGIONAL INSIGHTS

Geographically, the market is studied across five major regions, including North America, South America, Europe, the Middle East & Africa, and Asia Pacific. They are further categorized into countries.

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North America accounted for the largest market share in 2023 on account of the increased demand for real-time communication solutions in various industries, including healthcare and education. In addition, the presence of major players and the rise of remote work are other major factors augmenting market growth.   

Asia Pacific is expected to display the highest growth rate due to the rapid digitization and expansion of social networks. The proliferation of mobile services creates a robust demand in this region for communication solutions to provide better access to digital platforms.

The rapid remote work trend and the proliferation of 5G mainly augment the market in Europe. Several countries in Europe, such as Germany, the U.K., and France are witnessing remarkable traction in WebRTC adoption.

In South America, the emergence of startups and innovation is anticipated to augment the market growth. In the Middle East & Africa, the rapid digitalization offers ample opportunities to support real-time communication.

List of Key Companies in WebRTC Market

Key Players Focused on Strengthening their Market Position with Continuous Developments

The global market is consolidated by leading players such as AT&T, Agora, Moon Technolabs Pvt. Ltd., and WebRTC.ventures, Twilio Inc., RTCWeb.in, AcmaTel Communications Pvt Ltd., NFON AG, daily.co, and others. These companies in the market are expanding their operations by adopting strategies such as mergers, acquisitions, product launches, collaborations, and partnerships. For instance, in June 2021, NFON AG, a provider of cloud-based voice-centric business communication solutions partnered with Meetecho, an internationally recognized thought leader in Web Real-time Communication to get direct access to industry-leading WebRTC expertise.

LIST OF KEY COMPANIES PROFILED:

• AT&T (U.S.)


• Agora (U.S.)


• Moon Technolabs Pvt. Ltd. (India)


• WebRTC.ventures (U.S.)


• Twilio Inc. (U.S.)


• RTCWeb.in (India)


• AcmaTel Communications Pvt Ltd. (India)


• NFON AG (Germany)


• Daily.co (U.S.)


• Intel Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• April 2024: Voximplant, a cloud-based communication platform, announced complete WebRTC support in the latest versions of its Android and iOS SDK. The latest SDKs enable video and audio calls on mobile devices and are compatible with the Web Real-time communication standards.


• September 2023: Talisma Corporation Pvt. Ltd. announced a strategic partnership with Kaleyra, a Communications Platform as a Service (CPaaS) firm, to enhance the customer experience Customer Relationship Management & Digital Engagement Platform of Talisma with Kaleyra Video, a Web Real-time Communication tool.


• May 2023: Daily.co, a WebRTC PaaS company, announced the expansion of its partner program through technology partnerships with tech innovators in the live video stack and the launch of the Prebuilt APIs.


• August 2022: CometChat offers live chat software that can be integrated into a website. The company partnered with Daily.co that offers web real-time communication API, to develop a better communications experience with rich in-app chat and calling in minutes.


• November 2021: Daily.co, a web real-time communication platform, raised USD 40 million in funding led by Renegade Partners and several new investors, such as Heritage Group, Cendana Capital, and Sean Rose.

REPORT COVERAGE

The report offers qualitative and quantitative insights into the market and a detailed analysis of the size and growth rate for all possible segments in the market. It also provides an elaborative analysis of market dynamics, emerging trends, and the competitive landscape. The report offers key insights, such as the implementation of automation in specific market segments, recent industry developments, such as partnerships, mergers, funding, acquisitions, consolidated SWOT analysis of key players, business strategies of leading market players, macro and micro economic indicators, and major industry trends. This detailed analysis provides a comprehensive view of the market and its potential for growth and development.

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